I asked the good folk of Folksy to tell me what their favourite item is, and then went to their shops and found things I like better - just to be difficult. I couldn't include everyone, so I've given preference to stuff I really, really like or shops I hadn't heard of before.
I keep being surprised by different people's preferences - things sell that took five minutes to make and that you weren't really sure about, and labours of love sit gathering dust on the shelves. I suppose it's just sheer chance, with the right person spotting the right thing and thinking it's perfect. I reckon you can analyse and work on keywords and publicise as much as you like - and these things may help - but at the end of the day a lot of it is just dumb luck.
With the next two, I completely agreed. Love these: